Brand Identity Design
The client needed a refreshed and more modern logo for her dry cleaning business. It needed to have bright colours to allow it to stand out in the city and be recognisable, while still remaining cohesive with their brand identity. As well as developing a mascot to create more playful marketing campaign.
The process of selecting the right colours was the most challenging part of the project, as I had to balance the brightness of the colours (clients wishes for the logo to be bright and eye catching) with what colours would best represent dry cleaners.