Designed for Her
This project examines how advertising has shaped ideas of femininity from the 1950s to today, tracing the recurring visual strategies used to target women as consumers. Through a curated mix of vintage and contemporary ads, the publication highlights how colour, typography, composition, and tone have been used to construct shifting yet persistent notions of womanhood. The catalogue’s restrained contemporary layout is designed to emphasise these visual patterns and contrasts, encouraging viewers to critically reflect on how femininity continues to be packaged and sold across time.